Digital Marketing, Paid Media & CRO

Full-funnel digital marketing: Google Ads, Microsoft Advertising, Meta Ads, GA4 attribution, Conversion Rate Optimization (CRO), and Technical SEO/GEO.

The problem

Most businesses burn marketing budget on disconnected efforts: paid ads send costly traffic to slow, friction-filled landing pages; analytics fail to track true conversions; and websites lack the technical foundation and structured data required to rank organically or appear in AI search engines.

What we do

Digital Marketing at Nanicto combines quantitative paid customer acquisition with conversion engineering and technical SEO. We manage performance campaigns across Google Ads, Microsoft Advertising, and Meta, instrument server-side GA4 analytics, and continuously optimize landing pages to maximize qualified conversions.

Who it is for

B2B enterprises, professional practices, SaaS platforms, and commercial businesses requiring measurable pipeline generation, lower customer acquisition costs (CAC), and verified return on ad spend (ROAS).

How an engagement works

We design and manage your paid campaigns across Google, Microsoft, and Meta, implement server-side tracking and attribution modeling, run continuous CRO landing page experiments, and maintain deep technical SEO and structured data architecture.

Why it matters

High-performing digital marketing requires every layer to align: high-intent paid search, targeted paid social retargeting, rapid sub-second landing pages, friction-free forms, accurate first-party attribution, and deep search engine authority.

Included

Google Ads management (High-intent Search, Performance Max, Display, Local Services)
Microsoft Advertising (Bing Ads & Copilot conversational search acquisition)
Meta Ads management (Facebook & Instagram conversion funnels & retargeting)
Conversion Rate Optimization (CRO) audits, landing page testing, and form friction removal
Google Analytics 4 (GA4) and Server-Side Google Tag Manager (GTM) event tracking
Technical SEO architecture, Core Web Vitals optimization, and structured JSON-LD schema
Generative Engine Optimization (GEO) for AI search engines (Perplexity, ChatGPT, Gemini)
Multi-touch attribution modeling and ROI-focused closed-loop reporting

Not included

Direct ad spend paid to ad networks (Google, Meta, Microsoft bill your corporate card directly)
Organic social media daily lifestyle posting or community management
Print media or offline event marketing

What you can expect

Targeted paid search and social campaigns deliver qualified leads with disciplined cost controls.
Landing pages are scientifically optimized to convert clicks into scheduled consultations and revenue.
Server-side tracking eliminates data loss from ad blockers and browser cookie restrictions.
Technical SEO and GEO ensure sustainable long-term authority across traditional and AI search engines.

Questions about this

Which paid advertising platforms do you manage?: We actively build, manage, and optimize campaigns across Google Ads (Search, Performance Max, Display, Local Services), Microsoft Advertising (Bing Search & Copilot), and Meta Ads (Facebook & Instagram feed/story conversion funnels).
What is Conversion Rate Optimization (CRO) and how does it help?: CRO is the systematic discipline of increasing the percentage of website visitors who convert into qualified leads or paying customers. We analyze user session recordings and heatmaps, eliminate checkout and form friction, and test headline, copy, and layout variations to maximize your revenue per visit.
How do you track conversions and attribution?: We deploy Google Analytics 4 (GA4) alongside Server-Side Google Tag Manager (GTM). This ensures resilient first-party data capture that bypasses client-side ad-blockers and browser cookie limits, giving you reliable attribution and accurate CAC/ROAS calculations.
What is Generative Engine Optimization (GEO)?: GEO structures your brand's digital assets, knowledge graph entities, and technical content so AI models, including ChatGPT, Perplexity, Google Gemini, and Copilot, cite and recommend your business when users ask commercial queries.

What it costs

Yearly care starts from $249 a year and is priced from your written scope. A single job starts at $249. The final price is written down for you to approve first. There is no automatic renewal. Ask for a scoped quote or call (833) 613-8638.